Browsing by Author "Jüttner, Uta"

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    Demand chain management-integrating marketing and supply chain management
    (Elsevier, 2007-04) Jüttner, Uta; Christopher, Martin; Baker, Susan
    This paper endorses demand chain management as a new business model aimed at creating value in today's marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a co-development workshop and focus group discussions with marketing and supply chain professionals, a conceptual foundation for demand chain management is proposed. Demand chain management involves (1) managing the integration between demand and supply processes; (2) managing the structure between the integrated processes and customer segments and (3) managing the working relationships between marketing and supply chain management. Propositions for the role of marketing within demand chain management and implications for further research in marketing are derived.
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    ItemOpen Access
    Supply chain risk management: outlining an agenda for future research.
    (Taylor and Francis, 2003-12) Jüttner, Uta; Peck, Helen; Christopher, Martin
    In recent years the issue of supply chain risk has been pushed to the fore, initially by fears related to possible disruptions from the much publicised ‘millennium bug’. Y2K passed seemingly without incident, though the widespread disruptions caused by fuel protests and then Foot and Mouth Disease in the UK, and by terrorist attacks on the USA have underlined the vulnerability of modern supply chains. Despite increasing awareness among practitioners, the concepts of supply chain vulnerability and its managerial counterpart supply chain risk management are still in their infancy. This paper seeks to identify an agenda for future research and to that end the authors go on to clarify the concept of supply chain risk management and to provide a working definition. The existing literature on supply chain vulnerability and risk management is reviewed and compared with findings from exploratory interviews undertaken to discover practitioners’ perceptions of supply chain risk and current supply chain risk management strategies.