Blades, FionaMacdonald, Emma K.Wilson, Hugh2013-02-012013-02-012012-02-01Fiona Blades, Emma Macdonald & Hugh Wilson, Best practice: charity marketing, Admap, February 2012, Pages 42-43.0001-8295http://dspace.lib.cranfield.ac.uk/handle/1826/7816Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocatesen-UKThe definitive version of this paper is available at www.warc.com/admapcharity marketingsocial mediacharity brandauthenticityadvocacyArticle