Cornelli, FrancescaD'Aveni, RichardKakabadse, Andrew P.Kanter, Rosabeth MossReitzig, MarkusTrompenaars, FonsWarren, Kim2011-04-042011-04-042009-03-31Francesca Cornelli, Richard D’Aveni, Andrew Kakabadse, Rosabeth Moss Kanter, Markus Reitzig, Fons Trompenaars, Kim Warren, Coming attraction, Business Strategy Review, Volume 20, Number 1, 2009, Pages 72-76.0955-6419http://dx.doi.org/10.1111/j.1467-8616.2009.00584.xhttp://dspace.lib.cranfield.ac.uk/handle/1826/5077What are the big business ideas that will shape tomorrow's agenda? In every issue of business strategy review we provide an update on what some of the world's leading thinkers are currently working on.en-UKThe definitive version is available at www3.interscience.wiley.comArticle