Macdonald, Emma K.Wilson, Hugh2013-02-012013-02-012012-04-02Emma Macdonald and Hugh Wilson, Best practice: social media marketing, Admap, April 2012, Pages 42-43.0001-8295http://dspace.lib.cranfield.ac.uk/handle/1826/7814Embedding social media into marketing practiceen-UKThe definitive version of this paper is available at www.warc.com/admapsocial mediasocial media marketingsocial computingbrand communityblogbloggingsocial computingArticle