Wilding, Richard D.2017-07-122017-07-122017-05-25Richard Wilding, The challenge of providing excellent customer service, The European Business Review, Available online 25 May 2017http://www.europeanbusinessreview.com/the-challenge-of-providing-excellent-customer-service/http://dspace.lib.cranfield.ac.uk/handle/1826/12183enThe challenge of providing excellent customer serviceArticle