A multiple, embedded case study of contemporary practices of relationship marketing in the Danish-British and New Zealand-British food supply chains : preliminary findings from the Danish-British food supply chain

Lindgreen, Adam2005-11-232005-11-231999http://hdl.handle.net/1826/5701963 bytes5059549 bytestext/plainapplication/pdfen-UKA multiple, embedded case study of contemporary practices of relationship marketing in the Danish-British and New Zealand-British food supply chains : preliminary findings from the Danish-British food supply chainWorking Paper