Using internal marketing to engage employees in corporate responsibility

Grayson, DavidSanchez-Hernandez, M. Isabel2011-02-082011-02-082010-12David Grayson and M. Isabel Sanchez-Hernandez, Using internal marketing to engage employees in corporate responsibility, Doughty Centre for Corporate Responsibility at the Cranfield School of Managementhttp://dspace.lib.cranfield.ac.uk/handle/1826/4897enUsing internal marketing to engage employees in corporate responsibilityWorking Paper