Stebbings, HeatherBraganza, Ashley2011-01-072011-01-072010-12Heather Stebbings and Ashley Braganza, Morphing by design, Strategy Magazine, Issue 26, 2010, Pages 14-17http://dspace.lib.cranfield.ac.uk/handle/1826/4714Classic theories of organisational change are proving unrealiable in today's fast-moving business environment. Fresh models are emerging that require businesses to embrace a more responsive, flexible approach to enable them to evolve continuously as needed.enArticle