Butcher, David2012-02-032012-02-032010-03-01David Butcher, Turning your Business ‘Outside In’, Management Focus, Issue 28, Spring 2010, Pages 20-210193-8266http://dspace.lib.cranfield.ac.uk/handle/1826/6951Managers who have an extra-industry view bring to their business ‘new to industry' ideas, innovative solutions to old industry problems, and over time, altogether new strategic directionen-UKArticle