Transitioning to Key Account Management: How to get your organisation from where it is to where it ought to be on KAM

Woodburn, Diana2018-08-222018-08-222006-08http://dspace.lib.cranfield.ac.uk/handle/1826/13426enTransitioning to Key Account Management: How to get your organisation from where it is to where it ought to be on KAMWorking Paper