Knox, SimonMaklan, Stan2011-05-172011-05-172007-05-01Simon Knox, Stan Maklan, Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making? EMAC 2007, Proceedings of 36th European Marketing Academy Conference, Reykjavik, Iceland, May 2007.http://dspace.lib.cranfield.ac.uk/handle/1826/3027Based upon an empirical study of CSR programmes across a number of multinational companies, we explore some of the underlying reasons why CSR seems to have a low impact on business decision-making through a validated framework linking CSR programmes with business and social outcomes.en-UKCSRBusiness decision-makingConference paper