White, AndrewDaniel, ElizabethWard, JohnWilson, Hugh2011-06-242011-06-242007-03-01Andrew White, Elizabeth Daniel, John Ward and Hugh Wilson. The adoption of consortium B2B e-marketplaces: An exploratory study, The Journal of Strategic Information Systems, Vol. 16(1), March 2007, p.71-1030963-8687http://dx.doi.org/10.1016/j.jsis.2007.01.004http://dspace.lib.cranfield.ac.uk/handle/1826/2689Despite the considerable number of electronic B2B marketplaces formed and the benefits cited as arising from their use, many have gone out of business. This exploratory study seeks to provide a qualitative exposition of the specific factors influencing the adoption of consortium-owned B2B e-marketplaces. The study is based upon case studies of twelve companies trading through three different consortium B2B e-marketplaces. Twenty-six specific factors are identified and their impact on adoption is discussed. The identification of a significant number of factors specific to this domain provides real meaning and depth to those interested in the future of e-marketplaces. In particular, the factors identified provide those that operate such e-marketplaces with a detailed and actionable understanding of the issues they should address in order to survive, and provide users or potential users of consortium marketplaces with a practical framework with which to assess individual marketplaces. The factors can also form the basis of future studies of other types of marketplaces and of quantitative studies of adoption.en-UKElectronic marketplacesB2B e-commerceAdoptionDiffusion of innovationCase studiesArticle