Similarity or understanding : differences in the cognitive models of buyers and sellers, outlining the issues in mapping and homogeneity

Daniels, Kevin2005-11-232005-11-231993http://hdl.handle.net/1826/6431963 bytes3976607 bytestext/plainapplication/pdfen-UKSimilarity or understanding : differences in the cognitive models of buyers and sellers, outlining the issues in mapping and homogeneityWorking Paper