Moreno Beguerisse, MarialeMakatsoris, HarrisSheldrick, LeilaDewberry, EmmaSinclair, Matt2024-06-042024-06-042017-08-23Moreno Beguerisse, Mariale; Makatsoris, Harris; Sheldrick, Leila; Dewberry, Emma; Sinclair, Matt (2017). Business as Unusual: Designing products with consumers in the loop. Cranfield Online Research Data (CORD). Journal contribution. https://doi.org/10.17862/cranfield.rd.5226430https://dspace.lib.cranfield.ac.uk/handle/1826/21865This is one of five feasibility studies conducted as part of the recode networkCC BY 4.0https://creativecommons.org/licenses/by/4.0/'Consumer Goods'EPSRC'RECODE Network''Manufacturing Engineering not elsewhere classified''Manufacturing Processes and Technologies (excl. Textiles)''Manufacturing Management'Re-distributed Manufacturing'Circular Economy'Business as Unusual: Designing products with consumers in the loop.Report10.17862/cranfield.rd.5226430