Tjahjono, BennyTomiyama, Tetsuo2017-08-092017-08-092016-12-31Arie Wibowoa, Benny Tjahjonob and Tetsuo Tomiyama. Productisation business model in non-OEM aero-engine MRO service providers. In: Advances in Manufacturing Technology XXX, Advances in Transdisciplinary Engineering Series, IOS Press, Loughborough, pp561-566. Eds. Yee Mey Goh and Keith Case.978-1-61499-667-5https://dspace.lib.cranfield.ac.uk/handle/1826/12295http://dx.doi.org/10.3233/978-1-61499-668-2-561The combination of product and service to provide customer’s satisfaction has been known since 1990s in the aerospace industry, particularly within MRO (Maintenance-Repair-Overhaul) service providers. Initially, the OEMs offered servitisation solutions by bundling the product with services. However, to remain competitive, the non-OEM MRO service providers also initiated bundling its service with products as offerings. This productisation business model is a reverse approach of a servitisation business model. This paper identifies and proposes five types of the productisation business model and each of these types will be shown with a descriptive analysis and illustrations to highlight the understanding of the evolution towards providing offers by bundling services with products. Through this study, non-OEM aero-engine MRO service providers will be able to assess the most suitable business model, based on the MRO service provider’s strengths and challenges.en©2016 IOS Press. This is the Author Accepted Manuscript. Please refer to any applicable publisher terms of use.productisationbusiness modelMRO Service ProviderBook chapter