McDonald, Malcolm2006-05-262006-05-262006McDonald M. (2006) Good marketers know the score. Marketing Intelligence & Planning, Volume 24, Issue 2, pp. 1050263-4503http://hdl.handle.net/1826/1093http://dx.doi.org/10.1108/02634500610653964The purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The malpractice of marketing management”.24383 bytesapplication/pdfenArticle