Questioning the conventional marketer's taxonomy of the competitive tiers in the UK and USA : a role for perceived risk?

de Chernatony, Leslie2005-11-232005-11-231988http://hdl.handle.net/1826/6151963 bytes1735464 bytestext/plainapplication/pdfen-UKQuestioning the conventional marketer's taxonomy of the competitive tiers in the UK and USA : a role for perceived risk?Working Paper