Hosono, S.Hasegawa, M.Hara, T.Shimomura, Y.Arai, T.Rajkumar RoyEssam Shehab2009-09-162009-09-1620092009-03-31S. Hosono, M. Hasegawa, T. Hara, Y. Shimomura, T. Arai, A Methodology of Persona-centric Service Design, Proceedings of the 19th CIRP Design Conference – Competitive Design, Cranfield University, 30-31 March 2009, pp541978-0-9557436-4-1http://hdl.handle.net/1826/3649Organised by: Cranfield UniversityIn order to clarify the customer’s inclination and provide them with better services, the persona-scenario method has been accepted in Requirements Engineering. A CAD tool proposed in Service Engineering also adopts persona-scenario and focuses on denoting and visualizing the quality factors in service receivers. However, the process of service development with persona has not been fully discussed yet. This paper proposes a methodology to identify the boundary of a whole service system with role and user personas, and formalize the procedure of service development with them. The methodology in service development is exemplified through e-learning services.enCopyright: Cranfield University 2009User centric designRequirements EngineeringService EngineeringCADConference paper