Schmitt, R.Schumacher, S.Scharrenberg, C.Rajkumar RoyEssam Shehab2009-10-232009-10-2320092009-04-01R. Schmitt, S. Schumacher, C. Scharrenberg, The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry, Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, Cranfield University, 1-2 April 2009, pp331978-0-9557436-5-8http://hdl.handle.net/1826/3874Organised by: Cranfield UniversityCompared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.enCopyright: Cranfield University 2009InternationalisationServiceChinaConference paper