Bailey, Catherine2011-07-132011-07-132011-03-31Catherine Bailey, Working through the ZOUD, Management Focus, Issue 30, Spring 2011, Pages 14-150193-8266http://dspace.lib.cranfield.ac.uk/handle/1826/5687Never has it been more necessary for management teams to be able to work through the Zone of Uncomfortable Debate (ZOUD) - that unspoken process that prevents us from questioning too closely the things that are held dear in business.en-UKArticle