Browsing by Author "King, Tamira"

Now showing 1 - 5 of 5
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    A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter?
    (SAGE, 2018-10-19) Dennis, Charles; Brakus, J. Joško; García Ferrer, Gemma; McIntyre, Charles; Alamanos, Eleftherios; King, Tamira
    By investigating gendered shopping styles across countries, the authors explore whether the differences between male and female shopping styles are greater than the differences in shopping styles exhibited by consumers across countries. With a conceptual model, this study tests an extant convergence hypothesis that predicts that men and women should grow more similar in their shopping styles as traditional gender-based divisions in wage and domestic labor disappear. The results of a survey of shopping behavior across 11 countries indicate though that men and women are evolutionarily predisposed to different shopping styles. These differences in shopping styles also are greater in countries with higher levels of gender equality. Empathizing, or the ability to tune in to others’ thoughts and feelings, mediates shopping styles more for women; systemizing, or the degree to which a person possesses spatial skills, mediates shopping styles more for men. These results suggest that gender-based retail segmentation is more strategically relevant than country-based segmentation. The authors discuss the implications of their findings for international marketing theory and practice.
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    Customers behaving badly
    (Cranfield University School of Management, 2011-09-01T00:00:00Z) King, Tamira
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    Explaining consumers' music preferences in a multi-channel framework :bthe case of music piracy
    (Cranfield University, 2013-11) Dilmperi, Athina; King, Tamira
    Understanding consumers’ behaviour towards music acquisition from all channels (both legal and illegal) is essential for marketers and policy makers in order to fight music piracy. Yet, existing research has not examined consumers’ intention to acquire music from all possible channels but has focused on digital illegal acquisition only. The purpose of this research is to create a model based on the Theory of Planned Behaviour for music acquisition from all possible channels and to test it in order to explain the reasons that lead consumers to acquire music from each channel. The study employs a mixed method approach with a dominant quantitative component. During the exploratory phase an extensive literature review indicated key themes that led to the creation of the research hypotheses, the theoretical model and the scale associated with it. An initial questionnaire was created as an instrument for the study, which was subject to face and content validity with expert judging (5 academics and 5 practitioners) and a pilot study (19 participants). Purification and validation of the scale was conducted through reliability tests and Exploratory Factor Analysis (n=200). The research hypotheses of the model were tested using Confirmatory Factor Analysis and Structural Equation Modelling on a sample of undergraduate students (n=511) from two European countries (UK and Greece) both suffering from music piracy. Four possible distinct music acquisition channels are presented and analysed: bricks-and-mortar stores, street vendors, Internet music shops and P2P platforms. Major findings suggest that music quality and perceived benefits of piracy are the most important determinants of music acquisition. The outcome of this research adds new perspectives to the issue of music piracy, and suggests directions for future research. In addition, the research offers important implications for marketers and police makers who could use the findings in order to reduce the piracy phenomenon.
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    Myopia, customer returns and the theory of planned behaviour
    (Westburn Publishers, 2008-02-01T00:00:00Z) King, Tamira; Dennis, Charles; Wright, Len Tiu
    As a prevalent and growing form of customer behaviour, deshopping is on the rise. Retailers' focus on good customer service and the offering of lenient returns polices has led to the growth in this fraudulent behaviour of customers in returning goods. This paper considers retailer myopia in the context of dishonest customer returns, applying the Theory of Planned Behaviour (TPB) using a quantitative questionnaire with 535 female consumers. The findings highlight the extent of the behaviour with 50% admitting to partaking in deshopping. The TPB variables can be utilised to manage and prevent deshopping. The results indicate that currently these customers perceive it to be easy to deshop as there are no consequences with the result that such behaviour continues to grow. If retailers were less myopic they would monitor returns more thoroughly and make it less easy for such customers to get away with undesirable deshopping behaviour. The paper makes recommendations for retailers to manage or alter perceived behavioural characteristics for customers, which in turn, would reduce tendencies for dishonesty in customers returning goods for refunds. Retail myopia is evident with deshopping behaviour with consequences for retailers in time, effort and costs.
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    Toward a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels
    (Wiley, 2017-03-09) Dilmperi, Athina; King, Tamira; Dennis, Charles
    Technological developments have had a profound effect on modern music acquisition, allowing people to share music over the Internet for free. The research identifies the antecedents of consumers’ attitudes and intentions to acquire music from various channels. The paper reports findings of a structured questionnaire survey of university students in the United Kingdom and Greece (n = 511). Using structural equation modeling, the authors conclude that consumers’ intention to acquire music via a legal channel is influenced by idolatry (IDL), the perceived quality of music (PQM), the perceived likelihood of punishment (PLP; digital legal channel only), and their subjective norm. On the other hand, intention to acquire music via an illegal channel is influenced by the perceived benefits of piracy. The price of legitimate music was only significant for the illegal street vendor channel, whereas IDL had a positive effect on illegal downloading. Gender had moderating effects on PLP and attitude, and income-moderated attitude and intention from P2P platforms. The findings carry important implications for academic researchers, practitioners, and policymakers.