Browsing by Author "Ryley, Tim"

Now showing 1 - 6 of 6
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    Airport ground access and private car use: a segmentation analysis
    (Elsevier, 2014-04-30) Budd, Thomas; Ryley, Tim; Ison, Stephen
    The increasing scale of, and demand for, civil air transport world-wide has resulted in a greater volume of people travelling to and from airports. The vast majority of these journeys are made by private cars, which has led to traffic congestion and raised levels of air pollution in and around airports. Subsequently, airports are re-evaluating their approach to ground access mode choice and considering how to reduce the reliance on private cars. Based on a survey of passengers at Manchester Airport in the UK, attitude statements pertaining to psychological constructs from the Theory of Planned Behaviour and the Norm-Activation Theory, combined with key factors relating to the passenger’s trip, are used to identify eight behaviourally distinct groups of passengers with varying potential to reduce their private car use. Two of these groups, described as the Conflicted Greens and the Pessimistic Lift Seekers, are identified as having the greatest potential to reduce private car use to airports. Analysis reveals the need for decision makers to address the existing attitude–behaviour ‘gap’ that can prevent positive environmental attitudes being translated into the use of more sustainable modes, as well as tackling the perceived difficulty some passengers associate with using these modes.
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    Airport surface access in the UK: A management perspective
    (Elsevier, 2011-05-24) Budd, Thomas; Ison, Stephen; Ryley, Tim
    Air passenger traffic in the UK has increased significantly over the last 30 years, and is forecast to continue to grow for the foreseeable future. A key associated challenge for airports involves the management of airport surface access. Currently, airport surface access in the UK is heavily reliant on trips by private car, which has resulted in congestion on local road networks and raised levels of pollution from vehicle emissions. The paper offers an airport management perspective on airport surface access in the UK. Semi-structured interviews with key personnel responsible for surface access management at 14 UK airports revealed a wide variety of surface access issues and management policies. The need to reduce the share of journeys made by private car is identified as a key issue, with a particular focus on reducing ‘kiss-and-fly’ journeys for passengers. Whilst reducing private car journeys may yield environmental benefits, such strategies are largely at odds with substantial commercial pressures to maximise the revenue potential of airport parking.
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    Eco-positioning of airlines: perception versus actual performance
    (Elsevier, 2015-03-16) Mayer, Robert; Ryley, Tim; Gillingwater, David
    To date there has been little research in air transport into the eco-positioning of airlines, that is, their environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper identifies the environmental perceptions that passengers hold of twelve airlines and relates these perceptions to airlines' actual environmental performance, using load factors, aircraft age and the atmosfair Airline index as proxies for environmental performance. Based on a survey of over 600 passengers at Liverpool John Lennon Airport, the research analyses air travellers' perception of airlines from an environmental perspective. The results show that while there are significant differences in people's environmental perception of airlines, the eco-positioning of the airlines is not correlated to their actual environmental performance. The results support previous research findings in other industries that in many cases actual performance is less important than communicating environmental messages to the public in creating a superior eco-positioning.
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    The role of green marketing: insights from three airline case studies
    (Greenleaf, 2014-11-01) Mayer, Robert; Ryley, Tim; Gillingwater, David
    The purpose of this paper is to show how airlines incorporate green elements in their marketing mix and how these changes are communicated to the public. Based on an examination of airlines' websites and publications as well as a review of academic and industry literature, three airline case studies on Virgin Atlantic Airways, easyJet and Flybe are developed. A multiple case design is applied that provides an in-depth review of the airlines' environmental activities and enables differences between their green marketing activities to be identified. All three airlines have adapted their marketing mix to address the environmental impacts of air transport. While there are some commonalities between the airlines (e.g. market communications addressing green credentials), there are also some differences in how the airlines approach the issue. Services are often seen as low-impact industries when it comes to environmental impacts, yet there are certain service sectors that have recognisable environmental impacts. The airline sector has received considerable attention regarding their emissions and they have responded to negative coverage of their environmental impacts. The paper presents an original multiple case study of the green marketing of three airlines. It provides a comparison between three airlines and highlights commonalities as well as differences in green marketing of the three airlines.
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    The strategic capability of Asian network airlines to compete with low-cost carriers
    (Elsevier, 2015-03-30) Pearson, James; O'Connell, John F.; Pitfield, David; Ryley, Tim
    Never before have network airlines been so exposed and vulnerable to low-cost carriers (LCCs). While LCCs had 26.3% of all world seats in 2013, Southeast Asia had 57.7% and South Asia 58.4% – and these figures will only increase. There are many consequences of LCCs on network airlines, including inadequately meeting the expectations of customers, so increasing dissatisfaction, and not offering sufficient value-for-money. Clearly, it is fundamentally important for Asian network airlines to respond appropriately to LCCs. This paper looks at the strategic capability of 22 of the top Asian network airlines in competing with LCCs, which is achieved by analysing questionnaire data from these airlines in terms of 37 competitive responses across six distinct response categories. It is crucial to note that this paper only concerns their capability in competing with LCCs, and it does not consider their overall strength. This paper also investigates how strategic capability varies by Asian sub-region and by airline performance, with performance examined in two respects: by perceived performance and actual performance. The results show that strategic capability varies widely, with Vietnam Airlines possessing the strongest strategic capability to compete with LCCs and SilkAir the weakest. Of others that compete heavily with LCCs, Malaysia Airlines and Garuda Indonesia have strong capabilities, while Philippine Airlines does not. However, all three need to more forcefully respond to LCCs. As a whole, network airlines within Southeast Asia have the greatest strategic capability, and Northeast Asia the weakest. There is a reasonably strong correlation between strategic capability and both actual and perceived performance, which suggests that those airlines with strong strategic capabilities should achieve strong overall performance.
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    Sustainable development and airport surface access: the role of technological innovation and behavioural change.
    (MDPI, 2013-04-17T00:00:00Z) Ryley, Tim; Elmirghani, Jaafar; Budd, Tom; Miyoshi, Chikage; Mason, Keith J.; Moxon, Richard; Ahmed, Imad; Qazi, Bilal; Zanni, Alberto
    Sustainable development reflects an underlying tension to achieve economic growth whilst addressing environmental challenges, and this is particularly the case for the aviation sector. Although much of the aviation-related focus has fallen on reducing aircraft emissions, airports have also been under increasing pressure to support the vision of a low carbon energy future. One of the main sources of airport-related emissions is passenger journeys to and from airports (the surface access component of air travel), which is the focus of this paper. Two aspects associated with the relationship between sustainable development and airport surface access are considered. Firstly, there is an evaluation of three technological innovation options that will enable sustainable transport solutions for surface access journeys: telepresence systems to reduce drop-off/pick-up trips, techniques to improve public transport and options to encourage the sharing of rides. Secondly, the role of behavioural change for surface access journeys from a theoretical perspective, using empirical data from Manchester airport, is evaluated. Finally, the contribution of technology and behavioural intervention measures to improvements in sustainable development are discussed.