Best practice: charity marketing
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Authors
Blades, Fiona
Macdonald, Emma K.
Wilson, Hugh
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0001-8295
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Fiona Blades, Emma Macdonald & Hugh Wilson, Best practice: charity marketing, Admap, February 2012, Pages 42-43.
Abstract
Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates
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Github
Keywords
charity marketing, social media, charity brand, authenticity, advocacy
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The definitive version of this paper is available at www.warc.com/admap