Best practice: social media marketing
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0001-8295
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Emma Macdonald and Hugh Wilson, Best practice: social media marketing, Admap, April 2012, Pages 42-43.
Abstract
Embedding social media into marketing practice
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social media, social media marketing, social computing, brand community, blog, blogging, social computing
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The definitive version of this paper is available at www.warc.com/admap