Best practice: immersive market research
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0001-8295
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Emma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.
Abstract
When and how to use immersive techniques for understanding customers
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market research, ethnography, customer insight, negnography, experience tracking
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The definitive version of this paper is available at www.warc.com/admap