What drives passengers towards sustainable aviation? A segmentation study of travel behaviour and environmental concern in Spain

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dc.contributor.authorPatino-Artaza, Helena
dc.contributor.authorSuau-Sanchez, Pere
dc.date.accessioned2025-07-16T16:14:56Z
dc.date.available2025-07-16T16:14:56Z
dc.date.freetoread2025-07-16
dc.date.issued2025-09-01
dc.date.pubOnline2025-07-04
dc.description.abstractAir travel significantly contributes to greenhouse gas emissions, posing challenges for climate action. This study examines the attitudes and behaviours of Spanish air passengers, focusing on the relationship between environmental concerns and travel choices. Based on a survey of 1,206 participants, we employed exploratory factor analysis to identify three attitudinal clusters: “Status quo flyers,” “Environmentally conscious low-flyers,” and “Pragmatic moderates”. These segments display significant differences in travel frequency, environmental concern, perception of aviation’s impact, and willingness to adopt sustainable alternatives. While environmentally conscious travellers express willingness to reduce air travel, frequent flyers often resist behavioural changes, highlighting a persistent attitude-behaviour gap. The results emphasise the importance of targeted strategies to address the attitude-behaviour gap and promote sustainability in aviation. This research provides actionable insights for policymakers and industry stakeholders to foster sustainable travel behaviours in one of Europe’s largest aviation markets.
dc.description.journalNameCase Studies on Transport Policy
dc.description.sponsorshipMinistry of Economy, Industry and Competitiveness
dc.description.sponsorshipThis research received internal funding from the “Accelerator Scheme” of Universitat Oberta de Catalunya to cover part of the survey costs.
dc.description.sponsorshipThis research is also part of the INVESTIGO Programme of the Spanish Government and the NextGenerationEU.
dc.identifier.citationPatino-Artaza H, Suau-Sanchez P. (2025) What drives passengers towards sustainable aviation? A segmentation study of travel behaviour and environmental concern in Spain. Case Studies on Transport Policy, Volume 21, September 2025, Article number 101539en_UK
dc.identifier.elementsID674027
dc.identifier.issn2213-624X
dc.identifier.paperNo101539
dc.identifier.urihttps://doi.org/10.1016/j.cstp.2025.101539
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/24196
dc.identifier.volumeNo21
dc.languageEnglish
dc.language.isoen
dc.publisherElsevieren_UK
dc.publisher.urihttps://www.sciencedirect.com/science/article/pii/S2213624X25001762?via%3Dihub
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subject3508 Tourismen_UK
dc.subject3509 Transportation, Logistics and Supply Chainsen_UK
dc.subject35 Commerce, Management, Tourism and Servicesen_UK
dc.subject13 Climate Actionen_UK
dc.subject12 Responsible Consumption and Productionen_UK
dc.subjectAir travelen_UK
dc.subjectAviationen_UK
dc.subjectSustainabilityen_UK
dc.subjectClimate changeen_UK
dc.subjectSurveyen_UK
dc.subjectPassenger segmentationen_UK
dc.subjectSpainen_UK
dc.titleWhat drives passengers towards sustainable aviation? A segmentation study of travel behaviour and environmental concern in Spainen_UK
dc.typeArticle
dcterms.dateAccepted2025-06-29

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