Marketing: MSc in logistics and transportation

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dc.contributor.authorJenkins, Mark
dc.date.accessioned2009-02-04T16:36:10Z
dc.date.available2009-02-04T16:36:10Z
dc.date.issued1983
dc.description.abstractThe objective of this course is to introduce the basic concepts of marketing to students undertaking an MSc in Transportation and Logistics. This module will take a strategic view of marketing in that it will develop ideas for achieving sustainable competitive advantage.en_UK
dc.identifier.urihttp://hdl.handle.net/1826/3144
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesSchool of Management, Marketing and Logisticsen_UK
dc.relation.ispartofseriesM & L/1993en_UK
dc.titleMarketing: MSc in logistics and transportationen_UK
dc.typeWorking Paperen_UK

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