Strategic Intent in KAM: How customers and suppliers view their KAM relationships

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Strategic Intent in KAM_2005.pdf (8.66 MB)

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2005-11

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Bruce, Lyndsey
Ryals, Lynette

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School of Management, Cranfield University

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Working Paper

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http://dspace.lib.cranfield.ac.uk/handle/1826/13427

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Github

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