Customer Segmentation and Personalisation Strategies to Drive Engagement and Growth in Digital Residential Rental Platforms: A Data-Driven Case Study.
| dc.contributor.advisor | Angus, Andrew | |
| dc.contributor.author | Assao, Denny Yuiti | |
| dc.contributor.industry | Me | |
| dc.date.accessioned | 2026-10-14T16:31:29Z | |
| dc.date.issued | 2025-02 | |
| dc.description | Customer Segmentation and Personalisation Strategies to Drive Engagement and Growth in Digital Residential Rental Platforms: A Data-Driven Case Study. | |
| dc.description.abstract | Test by Ruth | |
| dc.description.coursename | MSc in Business Data Analytics | |
| dc.identifier.uri | https://cran-test-dspace.koha-ptfs.co.uk/handle/1826/25558 | |
| dc.language.iso | en | |
| dc.publisher | Cranfield University | |
| dc.publisher.department | Business and Management | |
| dc.subject | Tet By Ruth | |
| dc.title | Customer Segmentation and Personalisation Strategies to Drive Engagement and Growth in Digital Residential Rental Platforms: A Data-Driven Case Study. | |
| dc.type | Thesis | |
| dc.type.qualificationlevel | Masters | |
| dc.type.qualificationname | MSc |