Telepoint: lessons in high technology product marketing
Loading...
Files
Date published
Free to read from
Authors
Supervisor/s
Industry supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Department
Course name
Type
ISSN
Format
Citation
Abstract
In 1991 Telepoint joined the ranks of notorious marketing failures, like Betamax and the Sinclair C5. This paper will address the issues connected with this failure and the interaction with established thinking on high technology marketing, new product innovation and the risks associated with entering a nascent market sector.
Description
Software description
Software language
Git repository
Keywords
DOI
Rights
Funder/s
School of Management