Morphing by design
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Stebbings, Heather
Braganza, Ashley
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Heather Stebbings and Ashley Braganza, Morphing by design, Strategy Magazine, Issue 26, 2010, Pages 14-17
Abstract
Classic theories of organisational change are proving unrealiable in today's fast-moving business environment. Fresh models are emerging that require businesses to embrace a more responsive, flexible approach to enable them to evolve continuously as needed.