Transitioning to Key Account Management: How to get your organisation from where it is to where it ought to be on KAM

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Transitioning to Key Account Management_2006.pdf (4.43 MB)

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2006-08

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Woodburn, Diana

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School of Management, Cranfield University

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Working Paper

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http://dspace.lib.cranfield.ac.uk/handle/1826/13426

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Github

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