Return merchandize authorization stakeholders and customer requirements management—high-technology products.

Abstract

Asian based enterprises providing high technology mass market products to the developed countries are competing in a marketplace where customers are demanding the highest standards of service. To develop successful product service capabilities - including technological change, product differentiation, timing, contingency planning, marketing and financial considerations, these companies need to fully identify the market stakeholders and quantitatively prioritise their requirements. This paper describes a methodology to identify the different types of stakeholders in the high technology product market and manage their requirements. The methodology provides a basis for sustainable competition that exploits global market opportunities and enables ultra-fast-to-market products to be supported at a level that meets customer demands. The case study application is in mass market electronic products; the potential application is wide.