The journey toward omni-channel retailing
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1466-836X
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Saghiri S, Wilding R. The journey toward omnichannel retailing. Logistics and Transport Focus, 2016, December pp. 30-32
Abstract
The article informs that shifting in omni-channel retailing will increase sales in bricks-and-mortar retailers, and will enable them to compete with electronic commerce firms. Topics discussed include need of changing marketing based descriptions to operational explanations, improving of customer buying process along with customer overall interaction with a retailer, and providing features such as comparison shopping and transparent availability visibility.
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Attribution-NonCommercial 4.0 International