Fashion Dynamics Research Unit: A study of male fashion

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dc.contributor.authorMidgley, David F.
dc.date.accessioned2011-08-13T12:47:13Z
dc.date.available2011-08-13T12:47:13Z
dc.date.issued1973-07
dc.descriptionThis report was specially prepared for circulation to all thoes organisations taking part in the project.en_UK
dc.description.abstractReport No. 6 outlines the methodology to be used in the manipulation of the large amounts of sales and style data available to the research team. Details are included of both the coding scheme used to convert verbal information into quantitative data, and of the principal computer programs to be used in analysing this data. Throughout attention is directed to the prime practical aim of the research - the improvement of sales forecasting - and to that end various proposals are made. The most important of these is contained in Section 10, where some tentative suggestions for a "model" management information system are put forward.en_UK
dc.identifier.citationDavid F. Midgley, Fashion Dynamics Research Unit: A study of male fashion, Cranfield School of Management, Research Report, M&L/6 1973en_UK
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/5776
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesFashion Dynamics Research Unit; Research Reporten_UK
dc.relation.ispartofseriesMarketing and Logistics No. 6en_UK
dc.relation.ispartofseriesFDRUen_UK
dc.relation.ispartofseriesM&L/6en_UK
dc.titleFashion Dynamics Research Unit: A study of male fashionen_UK
dc.typeWorking Paperen_UK

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