Managing Customers Profitably

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managing_customers_profitably.pdf (301.77 KB)

Date published

2009-04-01T00:00:00Z

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Authors

Ryals, Lynette

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Article

ISSN

1474-1199

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http://dspace.lib.cranfield.ac.uk/handle/1826/5753

Citation

Lynette Ryals, Managing Customers Profitably, Management Focus, Spring 2009, Pages 20-22.

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Github

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Staff publications (SoM)