Questioning the conventional marketer's taxonomy of the competitive tiers in the UK and USA : a role for perceived risk?

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dc.contributor.authorde Chernatony, Leslieen_UK
dc.date1988en_UK
dc.date.accessioned2005-11-23T10:31:38Z
dc.date.available2005-11-23T10:31:38Z
dc.date.issued1988en_UK
dc.description.sponsorshipSchool of Managementen_UK
dc.format.extent1963 bytes
dc.format.extent1735464 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1826/615
dc.language.isoen_UKen_UK
dc.relation.ispartofseriesSchool of Management Working Papers;26/88en_UK
dc.relation.ispartofseriesSWP;26/88en_UK
dc.titleQuestioning the conventional marketer's taxonomy of the competitive tiers in the UK and USA : a role for perceived risk?en_UK
dc.typeWorking Paperen_UK

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