Key Customers: Identifying and implementing IT solutions that add value to key account management strategies

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Key Customers_2004.pdf (22.11 MB)

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2004-07

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Mouncey, Peter
McDonald, Malcolm
Ryals, Lynette

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School of Management, Cranfield University

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Working Paper

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http://dspace.lib.cranfield.ac.uk/handle/1826/13425

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Github

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