Key Customers: Identifying and implementing IT solutions that add value to key account management strategies

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dc.contributor.authorMouncey, Peter
dc.contributor.authorMcDonald, Malcolm
dc.contributor.authorRyals, Lynette
dc.date.accessioned2018-08-22T18:40:54Z
dc.date.available2018-08-22T18:40:54Z
dc.date.issued2004-07
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/13425
dc.language.isoenen_UK
dc.publisherSchool of Management, Cranfield Universityen_UK
dc.titleKey Customers: Identifying and implementing IT solutions that add value to key account management strategiesen_UK
dc.typeWorking Paperen_UK

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